Project Description.

«No Place To Be» is a France-based HR-tech company that helps individuals find the right job and supports companies in hiring talent through personalized, transparent recruitment services.

Objective.

To improve the user experience, create a more modern and visually appealing interface and help the platform stand out in a competitive market. This included optimizing the interface, highlighting the brand's value proposition and providing intuitive navigation for a seamless user journey. The project included the development of the website as well as brand identity elements such as logo, banners, posters and social media post design.

My role:

• Conducted a briefing to clarify the technical requirements and define the business needs of the project
• UX Research
• Researched and suggested references that effectively addressed key user pain points
• Complete redesign of the multi-page website
• Developed adaptive mockups and prototypes of the user interface

UX Research.

Stage 01. Analyze the current solution

I started with an in-depth analysis of the current version of the No Place To Be website. Together with the lead designer on my team, we studied the structure, visual elements and user journey. Below are the main problems and downsides.

• It's hard to understand what the site is about
• No clear separation for different users
• Lack of visual accents, high prevalence of dark and gray tones
• Company benefits are poorly highlighted
• CTAs are small and do not call for clicking
• The company owners' design looks rather gloomy
• There is no possibility to send a spontaneous application

(old design)

Stage 02. Open Source Research

I did a reserch for lendings and platforms that help you find jobs or hire employees.

I studied dozens of articles, guides from Nielsen Norman Group, Baymard Institute and other UX labs. This helped me identify key patterns, user expectations and mistakes to avoid.